Archive For The “Journalism” Category

Journalism and business: choosing channels for my next product

Journalism and business: choosing channels for my next product

Channels are vital methods of distribution and marketing communications for any strategic marketing or business plan, such as the Lean Canvas and other frameworks. Offline and online channels are equally relevant. Such diversity could be related to the integrated marketing communications approach to campaigns. My usual method involves researching behaviour of targeted market segments and…

Journalism and business: observational market research

Journalism and business: observational market research

Observational analysis transforms entrepreneurial journalism Speakers in the startup and entrepreneurial fields are advocating for observational analysis for market research in addition to asking questions from targeted market segments. Although interviews have always been great for getting sound bites and quotes to write in articles, observation is the key to measuring how many people will…

Journalism: testing a potential product with an audience

Journalism: testing a potential product with an audience

The joys of successful research results: discovering demand Startups test their products early by sharing the concepts with a small group of potential customers. I recently experienced the joy of discovering actual demand for my idea. I choose not to be specific about the idea when writing about it online. Although readers can learn from…

Journalism: Personas of potential customers in business

Journalism: Personas of potential customers in business

I was recently reminded about creating personas when marketing a product. These fictional profiles capture characteristics of targeted market segments. A character can be humanised and visualised. The method is being applied to the field of entrepreneurial journalism. Startups use personas to understand users or customers. This is a visual representation – with mind maps,…

Multimedia journalism: tree-changes and sea-changes

Multimedia journalism: tree-changes and sea-changes

The new reason for a sea-change or a tree-change  Melanie Suzanne Wilson created a multimedia journalism story about the property crisis in Sydney and resulting moves to regional/rural residential property. Melanie originally created the story in May/June 2017 as part of her Master of Arts (Journalism) at UTS. Click here to see the multimedia experience.

Tech Trends and the Lean Canvas

Tech Trends and the Lean Canvas

I am starting a new entrepreneurial project based on the Lean Canvas.  I will be reflecting on the journey with help from a structural framework for reflective thinking. The early focus is on trends, places where problems will be found. I will be celebrating problems as opportunities. Problems are not unnecessary negativity. They are a…

World Emoji Day 2017

World Emoji Day 2017

Social media users across the globe celebrated World Emoji Day on July 17, 2017. This digital form of language has became popular for everyday use. Adweek announced, “On any given day, 60 million emojis are used on Facebook and 5 billion on Messenger.” That is a lot of nonverbal communication through illustrations. On any given…

Emerging trend of minimalism

Emerging trend of minimalism

Minimalist communities and individuals prove many people want less things  Minimalism is a growing trend for those who want to de-clutter their lifestyles. Rhonda Wall embraces minimalism in Randleman, North Carolina. She is an Online Business Manager at Virtual Assistant Village. She says, “The benefits are less stress and I have more freedom to go where…

Australia has more women than men

Australia has more women than men

Results from the 2016 Australian Census showed a continued trend of women outnumbering men in Oz. There are 50.7% females, compared to only 49.3% males.

Mongolian journalist designs line of shoes and accessories in Australia

Mongolian journalist designs line of shoes and accessories in Australia

Oogii was a journalist and public relations worker, with an existing skincare business on the side, when she chose to design shoes and accessories at the end of 2016.

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